Privacy policy

What we collect

Account details (email, authentication provider), your brand profile, research queries, and the sources you select.

Character reference images and swap outputs you upload or generate.

Identity media

Reference images are stored privately and retained for 30 days unless they are the active base image for a character. Archive a character to schedule deletion.

No biometric media is stored in your browser.

Third-party sources

Research results come from public TikTok and Instagram posts. Mimic stores the source link and observed metrics, not the original media.

Your choices

You can archive characters, delete accepted outputs, and request account deletion at any time from Settings or by emailing hello@mimic.app.